The No Barrier Reef 🪸 The most important part of becoming a solopreneur is failing. If you don’t fail, you don’t learn. And there’s a lot to learn: What kind of work are you really good at? What is your ideal client profile? How much should you charge? What type of content should you write? How should you build your offer? All valid questions, requiring trial and error. The social media gurus love coloring things black & white. “Do this!” “Don’t do that!” “Here’s the simple path to success.”...
4 months ago • 2 min read
The No Barrier Reef 🪸 Hey Reader, The average SaaS founder spends 8+ hours per week creating content. That's 380+ hours per year you could spend on needle movers such as product development, customer success, or strategic growth. Let me share how I automated 85% of my content creation process: Step 1: Content Planning • Use AI tools to analyze top-performing posts: Sort them by impressions, engagement and lead generation. • Create content clusters based on customer pain points: You should...
4 months ago • 1 min read
The No Barrier Reef 🪸 Hey Reader, Writing content that connects with readers is simpler than most people think. Here's what nobody tells you about creating content that pulls in leads: Most creators overcomplicate their work. They write these long, sophisticated articles filled with industry terms. They use big words to sound smart. At best, people skim through their content. At worst, they bounce. The solution? Write like you talk. Share your stories. Be vulnerable. Talk about your failures...
6 months ago • 1 min read
The No Barrier Reef 🪸 Hey Reader, It's been a minute, I know! It's been a full month since my last email. In this time: We got ourselves into a war in the north of Israel (where I live) hundreds of rockets and drones many explosions I'm good, though. Also: Schools and kindergartens were canceled This deserves its own bullet because it's the real enemy: My toddler was home and getting bored. I'd rather take my chances with Hezbollah, to be honest. So there wasn't much sleep or productivity....
6 months ago • 1 min read
The No Barrier Reef 🪸 I swing my makeshift club as hard as humanely possible and smack that fucker right on the head! He howls in pain, and they all run away. Today, I’m going to tell you a CRAZY story about the importance of prioritization. It’s 2008, and I live in the Mexican jungle south of Tulum. Sleep by the beach and dive every day. Life is good. One evening, I walk home from town carrying a plastic bag with a 1.5-liter water bottle. The road is pitch black. The jungle trees block the...
8 months ago • 1 min read
The No Barrier Reef 🪸 (2.5 minutes read) Hey Reader, what a week it’s been! I launched the IMPACT strategy framework: a 7-day FREE email course presenting my unique framework to help you scale your business sustainably. It was a challenge, to say the least, but I pushed through and managed to launch during a drone attack 20 minutes to the north while people were rushing for shelters. It hasn’t boomed (sorry, couldn't help myself) like those cheap dopamine giveaways you see the growth bros...
8 months ago • 2 min read
The No Barrier Reef 🪸 Hey Reader, I hope you've had a great weekened! Yesterday, I had this chat with a friend who's a private chef. We discussed what's going on in his industry and some of the challenges they are facing. Do you know what a Chef means? It means Chief. A manager. In the kitchen world, it's someone who has accumulated years of experience and knowledge and has passed rigorous tests that declare him a Chef. It's a title earned through dedication and hard work. But there are...
9 months ago • 1 min read
