profile

THE NO BARRIER REEF

🫧 The entire problem was a single space

Published about 8 hours ago • 1 min read

The No Barrier Reef 🪸

Hey Reader,

This week: how one space can kill your app store ranking, why you should spend $1500 on ads just for data, and the problem with dishonest sales pitches.

Spend $1500 on ads to get… data.

I tell founders to run Shopify ads with one goal: find the exact keywords merchants use. Not to get installs, just to get search terms.

The space that cost thousands.

An app was invisible on the app store because their name had “chat bot” (two words) instead of “chatbot” (one word). A single space made them miss all the traffic. Seriously.

Stop pretending you’re not selling.

Why do we use weird, indirect language when we’re trying to sell something? Just be honest. It builds trust and works better.

Which one was your favorite this week? Hit reply and let me know.

Best,

Ohad.

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
​Unsubscribe · Preferences​

THE NO BARRIER REEF

Do you want to learn how to ACTUALLY use AI to leverage your business?

In this newsletter I am going to share with you thoughts and tactics as I leverage AI to build my 7-figure AI-Powered business.

Read more from THE NO BARRIER REEF

The No Barrier Reef 🪸 Hey Reader, This week is about small changes that get big results. I'm talking about the single character that killed an app's ranking, why you should ignore most of your customers, and the big mistake on your app store page. 1. Your app store page is for buyers, not designers. You spent weeks making your app store listing look great. But what if the things you think look good are actually turning away real merchants? 2. Find your "champion" clients. Stop trying to...

14 days ago • 1 min read

The No Barrier Reef 🪸 [2.5 minute read] Hey Reader, I’ve been running dozens of Shopify app audits over the past few months. Different apps. Different categories. Different founders. Same three problems every time. Mistake #1: You’re writing for yourself, not merchants Open your app listing. Now imagine your drunk grandmother logs in at 4am. Can she understand what you do in 5 seconds? Most app listings fail this test. They hide behind jargon. They list features instead of solving ONE clear...

23 days ago • 1 min read

The No Barrier Reef 🪸 Hey Reader, Last week I posted three things on LinkedIn that got people arguing in my DMs. One was about a competitor gaming the review system. One was about why complicated pricing kills conversions. And one was about finally automating the part of my work I've been avoiding for years. Here's what's worth your time: WHEN YOUR PRICING TABLE NEEDS A SCROLL BAR, YOU'VE ALREADY LOST Exhausted merchants don't compare seven tiers. They bookmark your app and never come back....

30 days ago • 1 min read