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THE NO BARRIER REEF

🫧 The entire problem was a single space

Published about 2 months ago • 1 min read

The No Barrier Reef 🪸

Hey Reader,

This week: how one space can kill your app store ranking, why you should spend $1500 on ads just for data, and the problem with dishonest sales pitches.

Spend $1500 on ads to get… data.

I tell founders to run Shopify ads with one goal: find the exact keywords merchants use. Not to get installs, just to get search terms.

The space that cost thousands.

An app was invisible on the app store because their name had “chat bot” (two words) instead of “chatbot” (one word). A single space made them miss all the traffic. Seriously.

Stop pretending you’re not selling.

Why do we use weird, indirect language when we’re trying to sell something? Just be honest. It builds trust and works better.

Which one was your favorite this week? Hit reply and let me know.

Best,

Ohad.

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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THE NO BARRIER REEF

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