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THE NO BARRIER REEF

🫧 One competitor did something kinda evil (and it worked)

Published about 2 hours ago • 1 min read

The No Barrier Reef 🪸

Hey Reader,

Last week I posted three things on LinkedIn that got people arguing in my DMs.

One was about a competitor gaming the review system.
One was about why complicated pricing kills conversions.
And one was about finally automating the part of my work I've been avoiding for years.

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Here's what's worth your time:

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WHEN YOUR PRICING TABLE NEEDS A SCROLL BAR, YOU'VE ALREADY LOST

Exhausted merchants don't compare seven tiers. They bookmark your app and never come back.

Complicated pricing signals indecision. It says you haven't figured out who you're for or what matters.

Two, maybe three tiers. That's it.

​Read it here ​

THE COMPETITOR SHIPPING BUGS ON PURPOSE

A Shopify app competitor went from zero to position #2-3 in one year by intentionally shipping visual bugs.

Why? Every bug creates a support ticket. Every support ticket becomes a review opportunity.

Stable apps don't get support contacts. So they don't get reviews.

It's kinda evil. And it worked.

​Read it here​

I TAUGHT CLAUDE TO THINK LIKE ME (SO I DON'T HAVE TO)

My bottleneck was never analysis. I know what matters in three seconds.

It was reporting. Overthinking format. Rewriting the same insights ten different ways.

After five sessions teaching Claude my thinking process, it handles reporting exactly how I'd do it.

I still do the thinking. It just handles the part I hate.

​Read it here​

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Have you seen competitors pull shady tactics like this in your category?

Ohad

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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