The No Barrier Reef 🪸

🫧

Hey Reader,

SUMMER is here and I just realized I haven't emailed you in almost a month!

Sorry not sorry, lol, this time of year is not meant for hard work.

So, I hope you have your air conditioner on and pumping. Don't forget to clean the filters.

This email is going to get you all hot and bothered.

My friend invested $13,500 in a lead generation agency.

It was a 6-month project.

The promise was a 30% profit boost.

Exciting, right?

Then the emails started.

Fifty-page decks.

Sixty-page decks.

"Implement this."

"Read this."

"Understand this."

Guess how many she opened.

Zero.

I saw them in her inbox.

I didn't want to open them either.

Not because they lacked value.

Probably packed with good stuff.

But busy founders don't want homework.

They want a path cleared.

They want motion.

They want from point A to point B. Fast. With the least friction.

This is what agencies often miss.

Complexity kills execution.

The gap between valuable advice and usable advice is massive.

Think about it.

I have an amazing AI system that helps me create much of my marketing content.

It's powerful.

But it’s also complicated to learn.

Steep curve.

If I offered that system to a client, most wouldn’t use it on their own.

They would rather pay me more for a simpler solution.

For a done-for-you system.

Less friction.

More results.

​
That’s the game.

If you want to get results instead of homework, I've launched a 30-day positioning sprint that turns "what does this app even do?" into crystal-clear positioning that converts.

Reply "SPRINT" and I'll email you the deets.

Best,

Ohad.

PS: Don't forget to apply sunscreen.