The No Barrier Reef 🪸

Hey Reader,

It's been a minute, I know!

It's been a full month since my last email.

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In this time:

• We got ourselves into a war in the north of Israel (where I live)
• hundreds of rockets and drones
• many explosions
• I'm good, though.

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Also:

• Schools and kindergartens were canceled

This deserves its own bullet because it's the real enemy:

• My toddler was home and getting bored.

I'd rather take my chances with Hezbollah, to be honest.

So there wasn't much sleep or productivity.

There was lots of running around the house, eating, singing and dancing.

Which is great for the soul.

But not so great for the wallet.

So, my wife pointed out that we needed some extra money.

Here's what I did:

• First, I realized that at this point in time, I don't have the resources / mental capacity to do anything that doesn't generate income right away.
• I built a quick landing page with a lead-magnet free offer. (Used Carrd.co for this)
• I went to my LinkedIn network and sent dozens of DMs daily.
• At first, the DMs were carefully crafted, but I quickly realized this wasn't the right way to go.
• So my message became this:

• This got a decent reply rate. I then proceeded with small talk and trying to find out what's going on with them and if I could somehow be of help (I love helping people)
• Then came my pitch:

People love helping!

• Now, I had a steady flow of audit calls.
• Most were tire-kickers, as expected. Some were qualified and some went straight to business, asking me if I could help them improve their stuff before BFCM.
• So now I have a couple of new clients and a lot of things to write about!

Time for a safety stop.

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Thanks Reader.

If there are any questions, I'd love to hear from you!

• If you own a Shopify app, you can get a free audit.​
• If you haven't already, enroll to my free email course— The IMPACT Strategy Framework.
• If you want my help, Jump on a discovery call with me.

Best,

Ohad.