The No Barrier Reef 🪸

The most important part of becoming a solopreneur is failing.

If you don’t fail, you don’t learn.

And there’s a lot to learn:

• What kind of work are you really good at?
• What is your ideal client profile?
• How much should you charge?
• What type of content should you write?
• How should you build your offer?

All valid questions, requiring trial and error.

The social media gurus love coloring things black & white.

“Do this!” “Don’t do that!” “Here’s the simple path to success.”

bullshit.

The truth is - Your path to success is unique, and you must tread through it yourself.

You must do the work a couple of times if you want to realize whether you like doing it as a solo. (It’s very different than doing the work as an employee)

You must serve numerous clients in order to understand who you click with, who you get good results with, who you would love to keep on a year-long retainer, and who you can’t wait to get rid of.

You must submit (and lose) several proposals in order to understand your perfect price point. Otherwise, you’ll work for much less than you’re worth (and your clients are willing to pay)

Your content must flop. 94% of it will. The only way to get better is by writing daily.

Notice I didn’t write posting daily.

Writing daily.

There’s a big difference here.

Your offer will be messy and you will find yourself in the tough spot of having to explain it and answer unexpected questions.

This will allow you to understand your prospects better and refine your offer and positioning based on actual data rather than a whim.

You will succeed in one thing but fail at all others.

you will fail at one thing but succeed in all others.

This is a volume game. The more you try, the more you fail (and succeed), the more you learn, the better you get.

Not to say I nailed any of it, but I’m doing WAY better now than how I was a year ago when I got started.

My offer has changed, my pricing has updated, and I changed my content, so it now drives inbound leads. (still need to work on getting more qualified leads) and my ideal client profile has changed. I’ve had some good and some bad customers.

I’ve failed so much.

I’ve learned so much.

I plan on speeding up this trial & error process in 2025 to learn and iterate faster.

-Ohad.

PS: The ONLY cheat code to this frustrating process is having a mentor—

Someone who’s been there, done that, failed many times so that you won’t have to.

You will still fail, but it will suck much less.

A Good mentor is like those safety rails for kids bowling. They allow you to throw the ball but keep you from derailing too much.

My biggest achievement as a mentor was preventing my clients from making hard mistakes.

Mistakes that could have caused them to waste months fixing and a ton of money in both unnecessary expenses and lost potential revenue.

You can’t KPI that.

But it’s a black hole I’ve sadly seen a few entrepreneurs suck into.

If you would like to explore working with me to get feedback on your go-to-market strategy and prioritization, reply “MENTOR” to this email, and I will give you the details.