The No Barrier Reef 🪸

Hey Reader, I hope you've had a great weekened!

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Yesterday, I had this chat with a friend who's a private chef.

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We discussed what's going on in his industry and some of the challenges they are facing.

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Do you know what a Chef means?

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It means Chief. A manager.

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In the kitchen world, it's someone who has accumulated years of experience and knowledge and has passed rigorous tests that declare him a Chef. It's a title earned through dedication and hard work.

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But there are different kinds of chefs.

Some of them are researchers - They wander in the woods, pick up mysterious ingredients, and experiment with fermentation.

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Some of them are entrepreneurs - They open 20 restaurants with ghost chefs and rotate between them to ensure the level stays up to par.

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Some of them are cooks - They have one restaurant where they work the line 7 days a week, touching every plate.

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You call them all Chefs, but their situations are completely different.

The same goes for you, the entrepreneurs.

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Some are marketers. Some are salesmen. Some are financiers.

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Some are developers. Some are engineers. Some are artists.

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We all have different needs, different strong suits, different challenges.

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You can't put all entrepreneurs in one box, just like chefs!

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Remember that when you write to your audience, talk to a prospect, or consider a new marketing approach.

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And if you're a product-inclined entrepreneur and you feel like your whole go-to-market is a guessing game, drop me a line.

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I can help.

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PS: In case you've missed it, here's the story of how I circled Australia with a 1984 Toyota van.

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Thank you, Reader.

I hope you've found this fun and useful. I'd love to hear back from you!

• Let me know what you liked/didn't like.
• Tell me what you want me to write about next.
• If you want my help, Jump on a discovery call with me.

Best,

Ohad.